

Hey There!
My name is Mattie Elkin, and this is my portfolio! On this website, I will showcase my best works through all different mediums.
Phone:
860-334-4065
Email:
matilyn.elkin@uconn.edu
My Resume
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A Bit About Me
From a small town in Connecticut, there are not many opportunities to flourish. However, I never let this become an obstacle for me, but rather an opportunity to step outside my comfort zone both location-wise and design-wise. I recently graduated from the University of Connecticut with a B.A. in Digital Media and Design with a concentration in business strategies and a minor in communication. I am now continuing my education at UConn as an MBA student. My goal is to help companies improve communication through digital media experiences.
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I have experience in graphic design through adobe suites and procreate. I love seeing the progress I can make over time, and DMD is visual art in which you can see all of your improvement. I am developing my UI/UX skills with Adobe XD, Figma, and programming languages such as HTML and CSS. I have been working with outside brands and companies, along with local businesses to elevate my design skills to help companies communicate their brand effectively. I also have experience in painting and hand-drawing illustrations. Out of all of these skills, my main focus is business strategies. I am developing my digital marketing skills through analytical softwares such as SEMrush to improve SEO capabilities, as well as becoming focused on ADA compliance to ensure websites are accessible and follow industry standards.
Work Experience
July 2024 - Present
January 2022 - May 2024
January 2022 - January 2024
June 2023 - August 2023
June 2022-August 2022
June 2018 - August 2021
Web Analyst- Global Atlantic
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Implemented a comprehensive component library to unify marketing and user experience teams, enhancing collaboration between design and web development.
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Established a clear ADA review process tailored to project deliverables, integrating ADA compliance checks into all web-related initiatives.
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Applied SEO best practices and schema markup to boost keyword rankings and enhance site visibility for campaigns.
Maker Specialist- Uconn Innovation Lab
Assist Innovation Zone users with maker space equipment, such as vinyl cutters, engravers, 3D printers, sewing machines, and woodworking
Graphic Designer/ Photographer- UNFOLDED
Used graphic design skills to design a mental health collection including clothing and tote bags for a student-run startup
Digital Solutions Intern- Global Atlantic Financial Company
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Enhanced capture of user interactions on GA's retirement investment calculators across GA's main sites usingGoogle Tag Manager
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Led the adoption of SEMrush software for SEO and accessibility website optimization
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Evaluated and proposed multiple strategies for use of SEMrush tools to improve GA's online visibility anddiscover business-to-business and business-to-consumer marketing insights
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Improved site health by 10% and reduced site errors by over 90%
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Addressed a redirect issue that resolved over 10,000 errors on GA's main sites
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Evaluated, summarized, and proposed accessibility overlays to address AA compliance issues
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Proposed improvement of GA's digital brand through a diversity equity and inclusion powerpoint
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Developed a component library system to align design system components across marketing
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Developed and implemented a responsive grid overlay in GA's Figma Library
Intern- Pfizer Digital Innovation Lab
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Completed customizable fields created by Pfizer on Switchpitch to attach additional insights on the startups for innovation platforms and services in the digital innovation lab
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Assisted Patient Promise in vendor research and created a PowerPoint for a UI/UX overview
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Assisted PowerPoint Design and organization for All-hands meeting
Web design/ Graphic Design/ Gymnastics Teacher - Caffery's
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Rebranded & developed a new website with an improved user interface on WordPress (cafferys.net)
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Designed apparel, posters, programs, and other merchandising products