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Hey There!
My name is Mattie Elkin, and this is my portfolio! On this website, I will showcase my best works through all different mediums.
Phone:
860-334-4065
Email:
matilyn.elkin@uconn.edu
My Resume
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A Bit About Me
From a small town in Connecticut, there are not many opportunities to flourish. However, I never let this become an obstacle for me, but rather an opportunity to step outside my comfort zone both location-wise and design-wise. Currently, I am attending the University of Connecticut as a Digital Media and Design major with a concentration in business strategies, with a minor in communication. My goal is to help companies improve communication through digital media experiences.
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I have experience in graphic design through adobe suites and procreate. I love seeing the progress I can make over time, and DMD is visual art in which you can see all of your improvement. I am developing my UI/UX skills with Adobe XD, Figma, and programming languages such as HTML and CSS. I have been working with outside brands and companies, along with local businesses to elevate my design skills to help companies communicate their brand effectively. I also have experience in painting and hand-drawing illustrations. Out of all of these skills, my main focus is business strategies. I am developing my digital marketing skills through analytical softwares such as SEMrush, Google Analytics 4, and Google Tag manager.
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Work Experience
January 2022 - Present
January 2022 - Present
June 2023 - August 2023
June 2022-August 2022
June 2018 - August 2021
Maker Specialist- Uconn Innovation Lab
Assist Innovation Zone users with maker space equipment, such as vinyl cutters, engravers, 3D printers, sewing machines, and woodworking
Graphic Designer/ Photographer- UNFOLDED
Used graphic design skills to design a mental health collection including clothing and tote bags for a student-run startup
Digital Solutions Intern- Global Atlantic Financial Company
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Enhanced capture of user interactions on GA's retirement investment calculators across GA's main sites usingGoogle Tag Manager
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Led the adoption of SEMrush software for SEO and accessibility website optimization
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Evaluated and proposed multiple strategies for use of SEMrush tools to improve GA's online visibility anddiscover business-to-business and business-to-consumer marketing insights
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Improved site health by 10% and reduced site errors by over 90%
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Addressed a redirect issue that resolved over 10,000 errors on GA's main sites
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Evaluated, summarized, and proposed accessibility overlays to address AA compliance issues
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Proposed improvement of GA's digital brand through a diversity equity and inclusion powerpoint
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Developed a component library system to align design system components across marketing
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Developed and implemented a responsive grid overlay in GA's Figma Library
Intern- Pfizer Digital Innovation Lab
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Completed customizable fields created by Pfizer on Switchpitch to attach additional insights on the startups for innovation platforms and services in the digital innovation lab
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Assisted Patient Promise in vendor research and created a PowerPoint for a UI/UX overview
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Assisted PowerPoint Design and organization for All-hands meeting
Web design/ Graphic Design/ Gymnastics Teacher - Caffery's
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Rebranded & developed a new website with an improved user interface on WordPress (cafferys.net)
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Designed apparel, posters, programs, and other merchandising products